You don't have to be on a road show to take advantage of Jerry Weissman's advice. Here are five of his rules for great presentations.
Weissman's favorite acronym is WIIFY -- What's In It For You? Translation: focus on what's relevant to your audience. "Bad presenters don't just forget who the audience is," he warns, "they commit the first sin of bad selling -- they pitch the features and not the benefits."
"Most people approach presentations as something unnatural -- a performance," Weissman says. That's wrong. Weissman videotapes his clients to identify their phony rhetoric and gestures.
Most business audiences are full of overstretched people with zero tolerance for complexity. "In a single day, an institutional investor may see a biotech company, an Internet startup, and a microbrewery," Weissman says. His advice: analogize. A medical-products CEO described his company's transdermal patch as a truck delivering cargo across an international border.
It's an age-old device that still works: answering a tough question by rephrasing the question. An analyst growls: "Why do you charge so damn much?" You say, "How did we arrive at our pricing?" Then answer your own question. "The idea is to strip away the emotion and go straight to the issue," Weissman says.
Forget the old lessons about delivery. Scanning the room makes you look shifty; staring at a fixed space makes people uncomfortable. Weissman advocates a technique he calls "phrasing and pausing": take a single piece of information, make eye contact with one individual, deliver the phrase, then pause to watch the audience absorb your point.
Related Stories: | Topics:Careers, personal growth, Personal Brands, Career Planning, Jerry Weissman |
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Recent Comments | 15 Total
September 18, 2009 at 2:15pm by Le Binh
Let me rephrase that!
I like it
Online Article, Bui Thi Xuan Highschool, Marie Curie HighSchool, Nghe Nhin
November 5, 2009 at 3:44am by shao miao
iPod Ripper Mac
November 6, 2009 at 12:40am by shao miao
Mac TOD Converter
November 18, 2009 at 3:22am by bodom bodom
QuickTime Converter for Mac, known as Mac quicktime converter, has powerful function of converting between all conventional video and audio formats, such as MP4, MOV, AVI, MKV, Divx, MPEG-1/2, 3GP, 3G2, VOB etc. What's more, the Mac quicktime mov converter can also convert video to audio formats, such as MP3, AAC, AC3 and so on.
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November 20, 2009 at 1:22am by bodom bodom
iPhone 3G Ringtone Maker, the best ringtone maker expert, enables you to make whatever ringtone you like. The powerful 3G iPhone ringtone maker, can convert a variety of video and audio formats like AVI, MPEG, WMV, MP4, FLV, MKV, H.264/MPEG-4, DivX, XviD, MOV, RM, RMVB, MP3, WMA, AAC to iPhone Ringtone M4R and transfer to iPhone directly without iTunes.
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Most people get their favorite ringtone by paying on the Internet every month. But now, we have an excellent creator which could free provide you any ringtone you want. The creator is MP4 to iPhone 3G Ringtone Converter.
November 20, 2009 at 1:26am by bodom bodom
MKV Converter is the best mkv video converter software that created to help you convert mkv video files to MP4/MKV/WMV/AVI and other popular formats such as: MP4, H.264, AVI, MP3, WMV, WMA, FLV, MKV, MPEG-1, MPEG-2, 3GP, 3GPP, VOB, DivX, Mov, RM, RMVB, M4A, AAC, WAV, etc with high speed and excellent sound/image quality.
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MKV Converter for Mac is a excellent Mac MKV Converter. This versatile MKV Converter Mac can convert between MKV and all popular video, HD video and audio formats with super fast conversion speed and satisfied output quality. In addition, the MKV converter for Mac can also extract audio from video file and convert video to MP3, AC3, and AAC… as you want.
MKV Video Converter is the Best Video Converter software that invented to help you convert MKV to AVC H264 with high speed and excellent sound/image quality.
MKV to HD Video is designed to convert .bdmv and m2ts file, it can convert the BDMV files to MKV format. BDMV folder and .bdmv files are mostly seen in the Blu-ray disc (BD) content and AVCHD video folder. There usually is a index.bdmv file in the root directory, while BDMV folder contains video, audio, menu, subtitles, playlist and other stream.
MKV to Portable Devices is the protable player video converter software that created to help you convert MKV to all the popular iPod formats such as: iPod Video, iPod Touch MPEG-4, iPod Touch, iPod Touch for TV, iPod Nano, iPod Classic, etc. with high speed and excellent sound/image quality.
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November 23, 2009 at 4:37am by bodom bodom
TOD Converter Mac is a professional TOD converter to convert high definition video files captured by JVC TOD Camcorders, ie: GZ-HD7, GZ-HD3, GZ-HD5, GZ-HD6, GZ-HD30, GZ-HD40 etc. These HD files can be converted into MPG, AVI, MP4, MOV, 3GP, RM, FLV, SWF and more, which delights many JVC TOD Camcorders.
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To solve the inconvinience of .TOD files, I strongly recommend you TOD Editor Mac which is all-round, multiprofile-supporting, free trial, virus-free, easy-to-use. So it is easy to understand why TOD Editor Mac is popular in JVC camcorder users.
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Convert TOD To MOV Mac will convert high definition video files captured by JVC TOD Camcorders, ie: GZ-HD7, GZ-HD3, GZ-HD5, GZ-HD6, GZ-HD30, GZ-HD40 etc. TOD file formats cannot usually be edited with consumer video editing programs such as Windows Movie Maker, Apple Movie or Sony Vegas but iOrgsoft TOD Converter can.
Convert TOD To MP4 Mac utility, which is powerfull TOD converter, could convert TOD to MP4 on Mac freely on your will. You can also take snapshots and store them in different image formats: jpg, bmp, png. Convert TOD To MP4 for Mac has professional editing functions like trimming, adding effects, adjusting aspect ratio, croping,etc.
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November 23, 2009 at 4:40am by bodom bodom
MP3 Converter Mac is an excellent Mac MP3 converter tool that can convert video files and audio files to MP3 on Mac OS. If you are looking for MP3 file converter for Mac users, it is the ideal one.
MP3 Editor Mac is designed to help you edit MP3 files on Mac OS. It is the best Mac MP3 editor tool, that can function as Mac OS X MP3 splitter and MP3 joiner Mac.
If you want to convert WMA into MP3 on Mac OS, this WMA to MP3 Converter for Mac will be your best tool. With professional codecs integrated, it can finish all conversions with fast speed and excellent sound quality.
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Is there a Mac CDA to MP3 converter to convert CDA to MP3 files on Mac OS? Surely yes, this CDA to MP3 Converter for Mac is exactly this kind of tool. Free download CDA to MP3 converter Mac and have a try.
AAC to MP3 Converter for Mac can help you convert AAC to MP3 files on Mac OS, so that you can enjoy AAC music on your portable MP3 players. It is the most powerful and easy to use Mac AAC to MP3 converter.
As the best Mac M4P to MP3 converter, M4P to MP3 Converter for Mac can help you convert M4P files to MP3 on Mac OS with fast speed and high sound quality. It can accomplish all M4P to MP3 conversion tasks on Mac.
FLAC is the more and more popular lossless audio format, which is typically reduced to 50–60% of it original size while 100% keeping the source audio quality. While lots of devices and media players don't support the playback of FLAC files. To enjoy FLAC files more freely on Mac, you need this FLAC to MP3 Converter for Mac tool to convert FLAC to MP3 with customized encoding settings. You are also allowed to edit FLAC files as you like.
January 5, 2010 at 10:47pm by bodom bodom
MKV Converter Mac is designed to convert mkv on mac, and is an excellent Mac Video Converter for Mac. It can convert between all popular video and audio formats with super fast speed and high output quality, such as AVI, MP4, MOV, MKV, WMV, DivX, XviD, MPEG-1/2, 3GP, 3G2, VOB and HD Video (TS, MTS, M2TS), MP3, AAC, and AC3 Audio etc.
January 12, 2010 at 9:33pm by bodom bodom
As the most powerful iPod transfer to Mac tool, iPod to Mac Transfer can help you transfer songs from iPod to Mac. Transferring music from iPod to Mac is easier than ever with this handy tool.
iPod to Mac Transfer is so powerful that you can easily use it to transfer iPod video, iPod music, podcast and TV shows from your iPod or iPhone to Mac. Apart from that, it can add all these files from your iPod or iPhone to iTunes library. On the other hand, it is also Mac to iPod transfer, Mac to iPhone transfer software. The music and videos on your Mac, whose formats are supported by iPod and iPhone including AAC, MP3, MP4, MOV, WAV etc., can be directly transferred to your iPod with this software.
The iPod to Mac Transfer is a perfect transfer software to transfer music, playlists, video, photos and games from any iPod or iPhone to your PC or Mac PC. The iPod to Mac transfer shall work automatically. What's more, you can rearrange their settings as you wish.
January 28, 2010 at 2:04am by dadaozei dadaozei
FLV to WMV Converter is a powerful FLV Video convertor in converting FLV to WMV format. It can convert FLV movie/Video to almost all video formats, e.g. WMV, AVI, MPEG, DivX, Xvid, 3GP, ASF, MP4, iPod, PSP, Zune video.
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FLV to WMV Converter is a superior flv video converter which can free download FLV video from YouTube at incredible speed as well as convert FLV to WMV the proprietary video format of Microsoft. Converting FLV to other popular video formats including AVI, MOV, MPEG, MP4, RMVB, 3GP etc. are also supported.
January 28, 2010 at 9:09pm by dadaozei dadaozei
AVI to GIF Converter is just the tool that helps you to make animated GIF images. The converter can capture selected frames of the video file and save them to animation GIF or JPEG, BMP, PNG, TGA formats. AVI to GIF converter, being a powerful converter, can easily convert AVI to GIF for you.
ISO Creator is a compact and fully functional application that lets the users perform different tasks with any kind of files, such as writing audio/video/photo/data to CDs, DVDs and new generation Blu-Ray discs, disc copying, burning, creating and editing ISO-images, disc erasing. The powerful ISO Creator has a very easy-to-use and understandable interface that lets you create your own audio, data and video discs effortlessly in just several mouse clicks.
January 30, 2010 at 4:18am by dadaozei dadaozei
Many iPod users may encounter this question: how to transfer songs from iPod to computer? You need this powerful iPod to PC Transfer, which is designed to transfers your iPod and iPhone music, video, playlist, photos back to PC and iTunes, iPods.
Use iPod to PC Transfer as pc to ipod transfer software, you can transfer PC to iPod, transfer songs without itunes. You can also transfer PC to iPod without iTunes including photos, and it can be easily used like a portable hard disk to manage your iPhone content, import and export files between iPhone and PC.
iPod to PC Transfer features the ability to help you transfer songs from iPod to PC, videos, photos and playlists are all supported. You can backup your iPod with a few clicks. This iPod computer transfer enables you to transfer music from iPod to PC, as well as transfer music from PC to iPod.
February 1, 2010 at 1:32am by jillianuruz7 jillianuruz7
MP4 to MP3 Converter Mac is the best software to convert MP4 to MP3 on mac os x with super fast conversion speed and excellent output quality. It can convert itunes mp4, m4v movie files to music mp3 files but also can convert mp4 files in any codec such as AVI, MPEG4, H264 to MP3 music format.
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February 8, 2010 at 2:22am by jillianuruz7 jillianuruz7
DWG Converter is a professional AutoCAD DWG converter tool, that can help you convert DWG files to other popular files。 This DWG convert software can also function as .dwg file version converter tool.
DVD ISO Converter is a great converter for users who often convert dvd iso image. It is usually used as dvd to iso converter, for it converts dvd to iso and provides convenience for you. In addition, it also prrforms the role of dvd iso image converter and iso to dvd converter, because it supports mutual conversion between dvd and iso.