Business As War

The same principle applies to companies. In business today, managerial courage is tested every day. In ways large and small, company leaders are challenged to make tough decisions in an atmosphere of uncertainty, change, and increasingly high stakes. Simulation does not provide answers to executives looking for off-the-shelf solutions to strategic problems. It works on something more important. It builds teamwork and teaches courage.

Mark B. Fuller is cofounder and CEO of Monitor Company, one of the world's leading strategy consulting firms. Headquartered in Cambridge, MA, Monitor has offices in New York, Los Angeles, Toronto, London, Milan, Tokyo, and other cities around the world.