| Anchor & Twist: How to Sell New Innovations
For more on the "anchor & twist" concept, see our Fast Company column on the topic. If you're interested in learning more about how the automobile was introduced to a skeptical American public, read this book, Market Rebels. Also note that Hollywood high-concept pitches (e.g., Alien is "Jaws on a spaceship") often use this same "anchor & twist" format. Read More |
 Ask Dan Heath: Bringing a Potted Plant to a Presentation
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 The Wacky Ad Firm: Am I Being Too Conservative?
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 Showdown At The Web Corral: Convincing Your Boss to Fix a Hideous Website
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 Stop Solving Your Problems
Instead, look for the folks who have already solved them. Read More |
 An Arms Race of Goodness
Why market your company with stick-on emotion when you can tap the real thing? Read More |
 The Gripping Statistic
We're awash in data. Here's how to make yours matter. Read More |
 In Defense of Feelings
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 Three Secrets to Make a Message Go Viral
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 Sell Handcuffs
Why customers will pay you to restrain them. Read More |
 Set Smaller Goals, Get Bigger Result
Why tough circumstances call for smaller goals. Read More |
 Why Incentives Are Irresistible, Effective, and Likely to Backfire
Incentives are often the first resort of most managers, perhaps because they all think they're smart enough to create the perfect carrot. Think again. Read More |
 The Anti-Slogan Argument
Fight the urge to think in clever taglines. Read More |
 How to Avoid Making a Bad Presentation
How to prevent bad PowerPoint from happening to good people. Read More |
 Why Companies Should Pave the Way to Praise
Why do companies make it so hard to say thank you to the right people? Read More |
 The Myth of Mutual Fund
Why we don't always believe the truth. Read More |
 Selling Your Innovation: Anchor and Twist
How to get your audience to understand -- and care about -- your innovation. Read More |
 Dirty Marketing Campaigns
How marketers create disgust and embarrassment -- and why we shouldn't put up with it. Read More |
 Get Laziness on Your Side
How to sway people's decisions with the gentlest of nudges. Read More |
 Your Boss Is a Monkey
"Managing up" using the tricks of exotic-animal training Read More |
 Heroic Checklist
Why you should learn to love checking boxes. Read More |
 Make Goals Not Resolutions
Your dismal New Year's resolution record--and what your business can learn from it. Read More |
 Get Back in the Box
How constraints can free your team’s thinking. Read More |
 Analysis of Paralysis
If your strategy doesn't help employees act, it's not a strategy. Read More |
 Time to Get Trigger Happy
Creating an environment for your idea will make it more successful. Read More |
 The Inevitability Of $300 Socks
How ideas pave the way for products. Read More |
 Leadership Is a Muscle
How is your attitude about your abilities affecting your success? Read More |
 Give 'em Something to Talk About
Your product may be good, but will it spark a conversation? Read More |
 Success Can Make You Stupid
Did you win because you were smart or because you tipped the scales in your favor? Read More |
 Polarize Me
If you want people to like you, first decide who needs to hate you. Read More |
 The Myth About Creation Myths
Introducing our new column exploring how and why ideas succeed or fail. This month: the power and perils of a great backstory. Read More |
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