In a world of rapid disruption, the idea of having a core competency--an intrinsic set of skills required to thrive in certain markets--is an outmoded principle. Apple, Nike, and Netflix have better ideas.
We live in a time where a mobile app can cater to every aspect of daily life, but the system is built on a hodgepodge of competing frameworks. Should we be investing more energy in a long-term set of standards?
When Cindy Chen, marketing director for Oreo at Mondelez International, says she uses social media to have a constant dialogue with consumers, she isn't kidding--as the cookie's Super Bowl Twitter win proved.