Carlsberg Group CEO Jorgen Buhl Rasmussen says in spite of gimmicky "innovations" in beer marketed to women, they remain a huge untapped market. But catering to them requires a new approach in management, strategy, and product innovation.
First you have to start thinking of creative or innovative ideas as simply connections between things (as Steve Jobs has said). Then take a look at your recent ideas that have been surprisingly successful.
Social media can actually enable faster learning, faster thinking and faster decision-making -- if companies adopt the tools, culture and work habits that unlock the innovation-fueling potential of social.