Beats Electronics president and COO Luke Wood says the company--which now dominates more than half of the headphones market--is laying down bigger tracks without abandoning its mission. “We always go back to ‘How does it sound?’”
You cannot cut your way to growth, although many have tried. In spite of--or even because of--the wobbly economy, there has never been a better time to take advantage of the talent and business opportunities that are available.
When it comes to rebranding, its easy to get caught up in the visualization and forget the foundational elements required to build an enduring success. Here's how two companies did it right--and the 13 telltale signs that your rebranding is nothing more than ephemera.