The Internet in Business

Think the concept of building a successful business on the Internet disappeared along with the money in your 401-(k)? Not so. Here's a collection of stories about businesses that not only have made the Internet the key to their strategy, but also have have developed innovative strategies to make it work.

How Google Grows...and Grows...and Grows
... Its performance is the envy of executives and engineers around the world ... For techno-evangelists, Google is a marvel of Web brilliance ... For Wall Street, it may be the IPO that changes everything (again) ... Keith H. Hammonds
Business Fights Back: eBay Learns to Trust Again
The world`s most successful Internet company is based on two pillars of growth: the global spread of Internet-style capitalism and confidence in the basic goodness of the people who do business on the site. Both ideas came under attack on September 11. George Anders
Why Is This Man Smiling?
You'd think startup wizard Atiq Raza would be getting hammered. He operates in trouble-plagued Silicon Valley, he launches companies in the wildly overbuilt telecom sector, and he runs -- gasp! -- a business incubator. Based on his impressive results, you may want to think again. Bill Breen
The New Face of Global Competition
Not so long ago, India`s Wipro Ltd. sold cooking oils and knockoff PCs. Now its 15,000 technologists cook up vital software applications and research for Ericsson, GM, the Home Depot, and other giant customers. Are you prepared to go head-to-head with the best the world has to offer? Keith H. Hammonds
The Internet Power Grab
Everyone knows that the Internet is moving from free to fee. John Ellis
La Dolce Vita, Internet Style
Colletta di Castelbianco is a 13th-century Italian village that was on the verge of extinction -- until an architect gave it a new design and Internet connectivity gave it a new lease on life. The story of how it became a haven for mobile professionals. Ian Wylie
Don`t Shout, Listen
At Procter & Gamble, branding is almost everything. And in the age of the Web, almost everything is up for grabs. Here`s how P& G has turned the Internet into a device for listening to customers -- and for experimenting with its brands. Fara Warner
Internet 101
According to ``The Cluetrain Manifesto`` coauthor David Weinberger, the Web has been underhyped. That's right, underhyped. In his new book, ``Small Pieces Loosely Joined,`` Weinberger offers a unified theory of the Web -- and rules for tapping into its real power. Keith H. Hammonds
He Struck Gold on the Net (Really)
Rob McEwen owned an underperforming gold mine in northwestern Ontario, and he needed new ideas about where to dig. So he broke new ground -- and made data on the mine available online to anyone who wanted to help. Eureka! The Internet gold rush was on. Linda Tischler
How Google Searches Itself
Google has become one of the hottest companies in Silicon Valley by helping millions of Internet users search the Web smarter and faster. But how does this wildly popular search engine find the new ideas that will keep its business moving forward? By ``googling`` itself. Fara Warner