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Group Coordinator: David Lidsky

Liquid Brand Summit '08

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Group Description

The Liquid Brand Summit 2008 is an event focused on discussing issues that are relevant to branding and marketing executives working at technology companies. The objective is to uncover the best practices used to address the challenges brands face in a marketing landscape that is in a constant state of change. See Full Group Description

New Content: Liquid Brand Summit '08

Member Blog | February 25, 2008 12:34 am

Liquid Brand Summit Session Preview: Emerging Markets| posted by David Lidsky

Michael Tatelman, Vice President of Dell's consumer sales and marketing, was kind enough to speak to me for a few minutes about his session, "How do brands penetrate emerging markets? What...

Tags: Innovation, Technology, Asia, branding
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Member Blog | February 25, 2008 12:18 am

Liquid Brand Summit Session Preview: Green Business| posted by David Lidsky

David Roman, VP WW Marketing Communications, PSG for HP (got all that, acronym lovers?), and I had a great chat about his session topic, "How green is your brand? And why should I care?"...

Tags: Innovation, Technology, Social Responsibility, branding
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Discussion Topics: Liquid Brand Summit '08