Member Blog | October 23, 2009 9:35 am
I'm trying to match project with female creative talent, trying to move away from the entrenched paradigms of corporate America and political positioning within these companies to help...
Member Blog | May 12, 2009 2:29 pm
There's always this question of what's more important, making something esthetically pleasing or making sure that all business goals are met. I personally hate fighting with designers when it...
Member Blog | May 09, 2009 9:13 am
Many great designers were wired to design things that changed the way the community viewed design. But, what about the rest of the design community. When a great designer mentors younger...
Member Blog | February 06, 2009 5:42 pm
One of the most important goals of elicitation is to find out what concerns need to be solved through system boundary identification. A key development tool that can...
Member Blog | January 30, 2009 12:20 pm
A critical step in Requirements Engineering is the ability to capture a new product’s features and functions. The criticality of this step is based on not...
Member Blog | January 22, 2009 2:20 pm
The old computer adage “Garbage –In- Garbage Out (GIGO) is quite true when developing new consumer products. One of the key reasons new products fail in the...
Member Blog | December 07, 2008 4:32 pm
In a recent posting on my Blog (www.liquidbrandexchange.com) I discussed the new Pepsi brand design. So, it...
Member Blog | November 19, 2008 3:34 pm
With the recent crisis on Wall Street, I think that more and more companies, especially in design industries, will be looking for fewer MBA's and a greater number of leaders who can combine...
Member Blog | July 21, 2008 8:41 am
What are your thoughts and experiences in regard to consumer research? Culture Current Research wants to know what creatives and designers are thinking about research these days. Our...
Member Blog | May 18, 2008 11:09 am