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October 28, 2008 at 3:00 pm
Next Generation Interaction:
Are Virtual Worlds Waiting in the Wings?
Everybody, particularly marketers, are trying to get into the online social interaction game. Linked-In, Facebook and Twitter are the platforms du jour, but there is increasing evidence they may give way to the next emerging social media platform: virtual worlds.
The gamer market has already successfully embedded social interaction into and outside of their games.
And as today’s teens and tweens cut their eye-teeth on 2D worlds such as Club Penguin and Webkinz, expectations are growing for increased acceptance and adoption of some form of virtual worlds that combine gaming and social interaction.
Join FastCompany.com’s Technology Group Coordinator, Donald Schwartz, on October 28th at 4:00 PM EST as he discusses the increasing impact of virtual worlds on traditional business models and their continuing evolution. Schwartz will interview two leading experts on the subject of how we got here and how the future is shaping up.
Our moderator Donald Schwartz looks forward to a lively discussion that brings together leading-edge technology thought leaders and developers with Fast Company’s well-informed, highly-opinionated readers. An established tech writer, Schwartz has been published in New York Enterprise Report, New York Arts Magazine, Brooklyn’s Progress and most recently The Wall Street Journal Online.
Covering the up-to-date developments will be Tish Shute founder of UGO Trade - a blog dedicated to promoting the role of open source Virtual Worlds and Web 2.0 in positive global development. Since its inception, UGO Trade has been the go-to place for reading about people who are looking for a way to lessen the insularity of the many different, incompatible virtual world platforms called walled gardens.
Tackling the historical perspective is author Bruce Damer. His book Avatars, is a personal chronicle of virtual worlds’ evolution that became a textbook for an earlier generation of virtual worlds. CEO and founder of The Digital Space Commons and director of the Contact Consortium, Bruce co-directs a research and development consortium bringing virtual worlds and communities to the net.
Advance registration is required to participate so remember to RSVP!
To RSVP click on the RSVP button or email ssmith@fastcompany.com.
