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July 16, 2008 at 4:30 pm
When the economy is tight and markets uncertain, many CEOs, COOs and particularly CFOs completely lose interest in innovation. They pull in their heads, avoid risks, and hunker down. They concentrate on cutting costs and wringing the last ounce of growth from existing products and strategies.
That high-priority innovation initiative can suddenly turn into a backwater. Having innovation in your title could be an albatross around your neck. New ideas become yesterday's news. To quote one CEO that we've heard about ... "We have enough ideas. Our problem now is execution."
So how do you counter that attitude, maintain momentum, and keep your company innovating? How do you adjust your approach? Is it most important to...
• Sell the story (up, down and across the organization) that innovation is just as important in a downturn as in a boom economy?
• Adapt your approach, your tools and methodologies, to adjust to a changing set of priorities?
• Focus on cost-effective innovation processes, or innovation in operations leading to radical cost savings?
• Leapfrog the competition while they backpedal during the downturn, or quietly differentiate into a non-competitive market?
Our workshop on "Innovating in a Downturn" will explore ideas about how you can maintain and even accelerate the pace of innovation in a tight economic climate. We'll brainstorm solutions, identify hidden assumptions and barriers to implementation of those solutions, and generate ways to break through barriers into the next phase of growth and profitability. The result will be a structured list of potential action items to help you formulate a winning strategy.
July 16 5:30-7pm
Learning Worlds/Accept Software
15 West 26th Street, Second Floor
212 725 0436
July 16, 2008 at 4:30 pm
When the economy is tight and markets uncertain, many CEOs, COOs and particularly CFOs completely lose interest in innovation. They pull in their heads, avoid risks, and hunker down. They concentrate on cutting costs and wringing the last ounce of growth from existing products and strategies.
That high-priority innovation initiative can suddenly turn into a backwater. Having innovation in your title could be an albatross around your neck. New ideas become yesterday's news. To quote one CEO that we've heard about ... "We have enough ideas. Our problem now is execution."
So how do you counter that attitude, maintain momentum, and keep your company innovating? How do you adjust your approach? Is it most important to...
• Sell the story (up, down and across the organization) that innovation is just as important in a downturn as in a boom economy?
• Adapt your approach, your tools and methodologies, to adjust to a changing set of priorities?
• Focus on cost-effective innovation processes, or innovation in operations leading to radical cost savings?
• Leapfrog the competition while they backpedal during the downturn, or quietly differentiate into a non-competitive market?
Our workshop on "Innovating in a Downturn" will explore ideas about how you can maintain and even accelerate the pace of innovation in a tight economic climate. We'll brainstorm solutions, identify hidden assumptions and barriers to implementation of those solutions, and generate ways to break through barriers into the next phase of growth and profitability. The result will be a structured list of potential action items to help you formulate a winning strategy.
July 16 5:30-7pm
Learning Worlds/Accept Software
15 West 26th Street, Second Floor
212 725 0436
