In early June, members of the New York City CoF -- along with other CoF members and Fast Company readers from around the world -- gathered for a conference call conversation with Fast Company contributor Seth Godin.

Hot on the heels of his appearance at RealTime Miami, Seth spent time with CoF members exploring the ideas and lessons behind his recent book Purple Cow.

From the event notice:

Brown cows are boring, which is why so few people pay attention. But a purple cow... now that would be remarkable. Remarkable marketing is the art of building things worth noticing right into your product or services. Just like JetBlue, and Dutch Boy.

It's not just slapping on the marketing function as a last-minute add-on, but also understanding from the outset that if your offering isn't remarkable, then it's invisible. No matter how much you spend on well-crafted advertising.

CoF members can access an audio recording of the call to sit in on the conversation after the fact.

Teleconferencing services provided by AccuConference.

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