When Mekanism presented their first round of ideas to Fast Company, they produced a book to house them in (here we have a digital rendering of the pages). It is a nice touch and a focused reference to the fact that Fast Company as an enterprise is anchored by a print magazine that is supported and enhanced by a web property, an infinite loop of media interaction. The second document is a more refined approach on the ideas Fast Company chose to pursue further and eventually loose on the world through a viral campaign. Obviously, going through the text in your mind is not the same as the live dramatic reads—from multiple Mekanism creatives—we experienced. Still the voice of Mekanism, as they endeavor to channel Fast Company, leaves a clear imprint on the experiment we eventually chose to puruse.