Hellooooo? Anyone out there? Just want to wish a happy Fourth of July to all our American friends.
If you’re carving time out of your long weekend celebrations to read Get Elastic, we thank you! And here are some links you may also enjoy:
ICanHasCheezburger is a photoblog where users can submit funny cat pictures with captions.
Earlier this week we discussed why enlarged images, alternate product views and showing products in context can help conversion.
But what about “user generated images” (or the friendlier term “customer submitted photos”)? Are they just social media / Web 2.0 hype or do they really improve customer experience?
According to a Future Now client, images can lift conversion rates by 147% by showing products “in context.”
We’ve all heard Confucius’ famed quote “a picture is worth 1,000 words” at least 1,000 times.
A few action items for you before we digg into the links for the week:
Future Now is teaming up with the Google Website Optimizer team for a series of webinars dubbed “Always Be Testing“. Don’t miss the first installment: “Landing Pages: Confidence & Trust Building Elements” on July 9th at 12:00pm EST.
Yesterday we posted a Q&A session with Sally Lowery of Bronto Software on trigger email campaigns. Today we have 2 real-world examples from Amazon. These emails followed up the purchase of a camcorder:
I recently caught up with Bronto Software’s Online Marketing Manager Sally Lowery to chat about trigger-based email campaigns. Think sending welcome emails, reminders to repurchase or hey, “you haven’t been interacting with us for a while and we’d like to win you back” emails.
Ed Whiting from Travel Remark put together this eye-opening video about Facebook travel applications. Just for fun, take a guess how many travel-related Facebook applications there are before you click play (the grand total will be revealed at the end).
Chris Brucia recently contacted me to let me know about some of Amazon.com’s niche blogs that had slipped under my radar for our roundup of 75+ e-Tailer blogs. The blogs are Omnivoracious (books), Aldente (food/kitchen) and Carlust (cars).
