I found a great article called "10 Practical Uses for Psychological Research in Everyday Life." It explains how to detect lies, make your smile more attractive, persuade people, avoid getting scammed, and reduce your cholesterol level. On example: one person expressing an opinion three times has 90% of the effectiveness as three people expressing it once. I love stuff like this.
My friend Richard Shaffer of Israeli Wine Direct interviewed my other friend Roger Dooley of the Neuromarketing Blog. The interview is called "This is Your Brain on Wine." Ostensibly the interview focuses on wine, but it's applicable to marketing in general. Here's an example of a Dooley answer from the interview:
Ever wonder what scientists read when they are not mapping the universe or otherwise changing the world with their discoveries? Hint: They're not all geeky science texts. For example, physicist Freeman Dyson has printouts of 165 emails.
Here is a link to the books and other whatnots of a handful of famous scientists like cosmologist Max Tegmark, physicist Freeman Dyson, pediatrician Philip Landrigan, and primatologist Frans de Waal.
By Thomas Kang
This is a great analysis of how a rug merchant in Turkey applied the principles of Robert Cialdini. Do you think he read Influence or Yes!? You must read this story if you're into persuasiveness. Thanks to Mitch Weisburgh for pointing it out.
Just posted a book report for Yes! for my buddies at American Express. This is the best business book I've read this year. Please check out my posting here. One of the co-authors is Robert Cialdini; he is The Man when it comes to persuasion and influence. Every entrepreneur, sales, and marketing person should read this book.
You know how I feel about young venture capitalists, right? If you don't, read this. Having written this, I still have an open mind, and this morning young Matt Winn told me about a tool he created called the VCDB (venture capital database).
Check out this great article called "How Women Work." It's like a combination of Women for Dummies, Everything You Wanted to Know About Women But Was Afraid to ask, and Women: The Missing Manual.
My favorite factoid: men have 6.5 times more gray matter than women. Women have 10 times more white matter. Gray matter is for processing centers. White matter is for creating connections between processes so that people can see and process patterns.
