Let’s pretend … you live in a small town, population 1,200. You operate a BBQ joint open only on Saturdays in this small town. The townsfolk describe your brisket as “
transcendent meat.” By the early afternoon you’ve sold all 300 pounds of the meats you smoked. Your day is done and your customers are happy. Business is manageable, profitable, and more important, enjoyable.
Then all of a sudden your unknown BBQ joint gets praised as BEST BBQ IN THE STATE.