Consumer Experience, Who Cares?

How to Be a Lousy General Manager

I recently wrote someone to meet about a future project for a customer. The  dollar value... more

The Ugly Truth about Money Back Guarantees: VMWare

When you make a mistake and order two copies of the same DVD on Amazon.com, they offer a simple... more

In a bad economy, don't put customers off

Shouldn't this be obvious? Maybe in this particular technology company, management is made up of... more