How much can you improve a 51-year-old plastic toy brick? Lots. Lego has undergone a dramatic turnaround, swinging from a $300 million loss in 2004 to a $280 million profit in 2007 and continued double-digit growth last year.
CEO Jørgen Vig Knudstorp, 39, refocused the Danish company, reclaiming outsourced manufacturing of its 19 billion bricks annually and launching a line of digital design programs and interactive gaming -- from a Star Wars game for the Wii to an online Mars Mission game. Lego Universe, a massive multiplayer game that will debut in 2010, encourages collaboration and allows users to order building kits based on their virtual designs. "We're about many more things than just a set of bricks and a box," Knudstorp says. "It's about everyday people getting incremental new ideas."
Recent Comments | Total
February 24, 2009 at 5:20am by Bjarne Tveskov
LEGO recently posted financial results for 2008, looking good: http://tinyurl.com/ac2r36
November 9, 2009 at 11:12am by Y Steve
It's impressive what LEGO has done. My kids love them, I love them and with all the deals with movies really has made them fun to collect. Can't wait for the coming lego disney sets. Hope to one day make the black pearl!