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The Most Innovative Companies in Advertising & Marketing

By: Danielle SacksWed Feb 11, 2009 at 2:57 PM

  1. Crispin Porter + Bogusky: New clients including Best Buy, Hulu, Microsoft, and Old Navy have flocked to the ad shop that made Burger King cool.
  2. TBWA\Worldwide: TBWA's Media Arts Lab's "Get a Mac" tag team continues to define the brand battle of the 21st century.
  3. Barbarian Group: The scrappy digital production shop behind the Subservient Chicken is now an interactive lab for companies such as Adobe and CNN.
  4. AKQA: Advertising at this boundary-crossing agency spans fuel-efficiency apps for Fiat, alternate-reality games for McDonald's, and sneaker-design tools for Nike.
  5. Naked: The media-agnostic British shop has grown 80% in New York with clients such as Johnson & Johnson and Nokia.
  6. AdMob: The two-year-old mobile ad network had a banner year and landed $17 million of funding from Sequoia Capital.
  7. Saatchi & Saatchi S: Former Sierra Club prez-turned-Wal-Mart consultant Adam Werbach gained access to huge companies after Saatchi & Saatchi bought his firm.
  8. Goodby, Silverstein & Partners: The San Francisco-based agency stretched far beyond display ads, including a Wario Wii ad that demolished its own YouTube page.
  9. 42 Entertainment: The stealth multi-platform marketers built buzz for The Dark Knight with an alternate-reality campaign.
  10. Obscura Digital: This band of projectionists turns the world into a billboard for brands including GM, Google, and Oracle.

 

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Topics:

Innovation, AKQA, Silverstein & Partners, Obscura Digital, Saatchi & Saatchi S, AdMob, Crispin Porter + Bogusky, Barbarian Group, Naked, 2009 Fast 50, Goodby, TBWA\Worldwide, 42 Entertainment, Fast Company Magazine, Crispin Porter + Bogusky, Best Buy Co. Inc., Hulu LLC, Nintendo Wii

February 2009

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Recent Comments | 12 Total

February 22, 2009 at 1:35pm by Illya Kondratyuk

Hmmmm, interesting :)

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August 26, 2009 at 2:19pm by Sergio Mokko

Obscura Digital is a very serious company. My colleague in the United States cooperated with them and was very pleased. By Sergio

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September 4, 2009 at 12:27pm by T Sweets

Interesting article. Enjoyed reading this post...
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