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The Most Innovative Companies in Advertising & Marketing

By: Danielle SacksFebruary 11, 2009

  1. Crispin Porter + Bogusky: New clients including Best Buy, Hulu, Microsoft, and Old Navy have flocked to the ad shop that made Burger King cool.
  2. TBWA\Worldwide: TBWA's Media Arts Lab's "Get a Mac" tag team continues to define the brand battle of the 21st century.
  3. Barbarian Group: The scrappy digital production shop behind the Subservient Chicken is now an interactive lab for companies such as Adobe and CNN.
  4. AKQA: Advertising at this boundary-crossing agency spans fuel-efficiency apps for Fiat, alternate-reality games for McDonald's, and sneaker-design tools for Nike.
  5. Naked: The media-agnostic British shop has grown 80% in New York with clients such as Johnson & Johnson and Nokia.
  6. AdMob: The two-year-old mobile ad network had a banner year and landed $17 million of funding from Sequoia Capital.
  7. Saatchi & Saatchi S: Former Sierra Club prez-turned-Wal-Mart consultant Adam Werbach gained access to huge companies after Saatchi & Saatchi bought his firm.
  8. Goodby, Silverstein & Partners: The San Francisco-based agency stretched far beyond display ads, including a Wario Wii ad that demolished its own YouTube page.
  9. 42 Entertainment: The stealth multi-platform marketers built buzz for The Dark Knight with an alternate-reality campaign.
  10. Obscura Digital: This band of projectionists turns the world into a billboard for brands including GM, Google, and Oracle.

 

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Topics:

Innovation, AKQA, Silverstein & Partners, Obscura Digital, Saatchi & Saatchi S, AdMob, Crispin Porter + Bogusky, Barbarian Group, Naked, 2009 Fast 50, Goodby, TBWA\Worldwide, 42 Entertainment, Fast Company Magazine, Crispin Porter + Bogusky, Best Buy Co. Inc., Hulu LLC, Nintendo Wii

February 2009

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Recent Comments | 4 Total

February 22, 2009 at 1:35pm by Illya Kondratyuk

Hmmmm, interesting :)

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August 26, 2009 at 2:19pm by Sergio Mokko

Obscura Digital is a very serious company. My colleague in the United States cooperated with them and was very pleased. By Sergio

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September 4, 2009 at 12:27pm by T Sweets

Interesting article. Enjoyed reading this post...
Locksmiths

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February 2, 2010 at 4:41am by Joe McDonald

Interesting list of the latest and greatest advertising companies. The one that really stands out is Saatchi & Saatchi who have been around for a long time and have created some truly outstanding campaigns.

I suppose it’s only fitting that the number one company on the list has Microsoft amongst their clients. Also interesting to read that they were the ones who revamped the Burger King brand.

Henal Patel Carmine - Online Business Marketing

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