VP of Advertiser Sales, North America
New York - NY United States
The big idea: In 25 words or less, please tell us how this Fast 50 Nominee is helping to address the planet's problems.
zanox, the market leader in performance-based multichannel commerce, brings affiliate advertisers/publishers together on a global scale with an international footprint unrivaled by other ad networks.
Please describe how this nominee is using business as a force of positive change. What technology, idea, or strategy is the nominee using -- and what problem, such as global warming, poverty, or pollution, does it address? (suggested length: 100 words)
zanox is the only global player to offer a Global Alliance Partnership (GAP) program that goes against the traditional industry grain for the ultimate benefit of its users. This cooperative approach to performance-based online marketing is unique and certainly not a common practice in the US. Most competitors within the market depend on protecting their publisher base, seen by most as the Holy Grail of performance networks. In comparison, zanox takes a cooperative approach to affiliate marketing and is able to benefit larger brand advertisers by providing transparency and global reach via their GAP partnerships worldwide. This unique platform allows zanox to easily penetrate an international market by identifying and cooperating with major competitors in each market, and as such, zanox is the only performance-based marketing network to offer an indirect sales solution for third-party collaboration with international ad networks. The GAP program offers exposure to advertisers and publishers in more than 30 countries and 200 currencies, as well as instant access to a portfolio of more than 200 international advertisers and campaigns. Risky? Maybe, but it works – the Berlin-based company has been successful in executing this partnership strategy across the US, UK, Western/Eastern Europe, South Africa, Asia and Australia, making zanox a true one-stop solution where you can gain access to online markets worldwide.
What are the results, both financial and social? How has the nominee's business performed, and what impact has it had on the problem it addresses? (suggested length: 100 words)
Since 2000, zanox has conquered markets in 11 countries and expanded their network to include over one million sales partners worldwide, with a vision to create the ultimate global alliance to monetize the Internet. Since being acquired in 2007 by Axel Springer, one of Europe’s largest publishers, zanox has leveraged the opportunity to cultivate relationships with high-profile advertisers who had previously not engaged with performance-based ad networks (i.e. Microsoft). zanox continues to expand globally while maintaining a head-count of under 400 employees and achieving exceptionally high revenues. The company has experienced more than 100 percent annual growth of turnover and generated more than €2.5 billion (almost $4 billion) in 2006.
