It's easy to think of Apple as a hardware company, and this leads companies like Dell down silly roads to candy-colored laptops. But this is a red herring.

One commenter wrote, "lipstick on a pig," and that's apt. The pig in this case is Windows.

Software, you see, is Apple's secret sauce. Macbooks sell in white, black and silver because of Mac OS. Not the box. Not the LCD. It's the software. Ditto for every single other Apple product.