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Fast Talk

May 16, 2008

Q: Will the Wii Fit allow Nintendo to expand its reach beyond video gamers — and also solve America’s obesity problem? | posted by Fast Company staff

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May 16, 2008 at 9:35am by Lynne d Johnson

Nintendo has already shaken up the video game industry by making a console that not only appeals to die hard gamers, it appeals to women, kids, and even grandparents. Now with Wii Fit, the company is destined to disrupt the fitness industry. It might even replace home gyms and perhaps even those Jackie Warner and Jillian Michaels DVDs that are collecting dust. For more info: http://www.nytimes.com/2008/05/15/fashion/15fitness.html?_r=1&oref=slogi...

May 16, 2008 at 9:50am by Marshe Wyche

video games do not solve obesity. this isnt the jetsons your average american does not have machine do their work out for them. As long as corn and hydrogenated oils are in every product we eat.. and as long as americans eat 1st 2nd 3rd and 4th meals we will remain obese.

May 16, 2008 at 4:12pm by Michael Krakovskiy

Sure, even grandmothers love them!

May 16, 2008 at 4:12pm by Paul Maiorana

It's unlikely it will have a noticeable affect on obesity in America.

May 16, 2008 at 4:51pm by Hugh Simpson

As a certified personal fitness trainer and a senior I think any RAPID and CONTINUOUS movement of the arms will be some help as long as it is not being used to feed a person!

We are currently working on a non-Wii app that will REALLY move people and reward them at same time!

May 16, 2008 at 5:05pm by Matt McCoy

Definitely a step in the right direction. The balance board is a very precise scale, and Wii Fit will monitor your daily weight loss progression.

It won't solve the problem, but maybe it will increase individuals body awareness.

May 18, 2008 at 5:08am by Marcus Ausborne

Marshe u make so much sense,i dont need 2 say much.Its the same old thing,u finish playing the wii and then u go 2 mc donalds.Maybe it would help if it wasnt a hand held controller also,or if it was the only system on the planet.

May 21, 2008 at 4:43pm by Tyler Adams

Well, it's definitely not going to solve the obesity problem, or, as Paul said, even have a noticeable effect. But it is a step in the right direction (albeit a very, very small step), and since Americans are still going to go to McDonald's I suppose it's better that we at least burn a few calories playing the Wii beforehand...

May 22, 2008 at 1:20pm by Dan Denney

Yes and no for the same reason: the price. The tech workout will appear to business professionals that would not "game", but a nearly $400 investment is a stretch for the masses. A $5 value meal available 24 hours-a-day is too strong of a foe for the Wii Fit

May 22, 2008 at 4:33pm by Rachel King

I don't think a video game can solve America's obesity dilemna. It takes more than just physical work but a cultural and psychological change regarding food, exercise and body image. Video games aren't that complex yet.

May 22, 2008 at 6:31pm by Ian Hilliard

Obesity is mainly to do with diet and eating to much. So is it realistic to expect a video game to solve Americas obesity problem? It could play a part in making excersize fun and accessible, but solving obesity - I'm not convinced.

May 23, 2008 at 12:07am by Robert Schiller

I am actually excited about the fit, my kids and I play Wii on weekends and I want to do the yoga. I think it will expand beyond the video gamers.

May 23, 2008 at 9:35am by Kevin Ohannessian

The Nintendo Wii has been successful because of its reach to mainstream audiences. Wii Fit will only continue that. As for solving obesity -- it takes more than a game for a person to change their life.

May 23, 2008 at 5:39pm by Kelly Brent

I am not sure the Wii Fit will necessarily solve the obesity crisis in America but I think video games have always been deemed a contributer to the problem. Gamers are often referred to as 'couch potatoes', resulting from the lack of physical movement required. I think the Wii works towards changing the way we interact with games, providing us a digital world in which more than just our fingers get a workout. We can only hope that the Wii is just the beginning of bringing some awareness about the issue of obesity to our tech savvy generation.

May 25, 2008 at 5:20pm by Carel Two-Eagle

If people see the offerings re physical activity in the Wii system as 'fun enough&/or 'challenging enough', they will get off their oversize duffs and try them.
If they feel appropriately challenged, they will keep using them. That's about par for every 'system' of physical fitness I've ever come across.
Certainly people aren't going to lose weight or get in shape sitting..
A bigger contributor to the growing obesity problem is the addition of High Fructose Corn Syrup to over 70% of the processed foods in the typical U.S. diet, however.
Recently-published studies on this very toxic substance strongly supports my concerns.. I cut this out of my diet and lost 45 lbs. in about 6 months - over 20 years ago, when I was doing lots of hard physical labor in the company I had then. That kind of success speaks for itself, and it also says that exercise by itself is not the answer. But then, you cannot run any engine on the wrong fuel...

May 27, 2008 at 4:28pm by Steve Dossett

No. If obese people don't have the motivation to get in the gym, they'll display similar laziness when trying to stick to any Wii Fit exercise program.

May 31, 2008 at 12:54pm by David Murray

Why just America's problem? It's a global issue.

June 4, 2008 at 4:48pm by Christopher Scherer

Nope, obesity wins. I do think it's a great marketing strategy by Nintendo though. If parents are faced with a choice between 2 video games such as Xbox360 or the Wii they may be swayed to the Wii because it seems to be "healthy"! Nice job Nintendo...game on!