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August 1, 2008

Q: Why do women use social networks more than men? | posted by Fast Company staff

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August 1, 2008 at 8:19am by Lynne d Johnson

When it comes to users on the top social networks, women outnumber men, according to a new study by Rapleaf, an online reputation company. http://business.rapleaf.com/company_press_2008_06_18.html Of 49.3 million people, the study found that on the most popular networks (MySpace and Facebook), and of the dominant demographic — the 18-24 set -- women are logging on at a much higher rate than men. On MySpace, for example, there were 7,091,214 compared with 5,226,788 men. Meanwhile, men and the 25-34 year old demographic are more likely to use LinkedIn. Rapleaf’s analysis is: “women spend more time on social networks building and nurturing relationships, whereas men are less likely to spend as much time nurturing relationships as they are 'transacting.'”

August 1, 2008 at 10:31am by George O'Neil

I do believe the newness of the social networking is still a fresh concept that is an acceptable practice among society , and very quick to access and get quick results.

August 1, 2008 at 2:47pm by Douglas Paul

Clearly women have always been more social and involved in more complex social relationship then men. With women, social networks provides a way to easily maintain, organize and create new connections - which is something that women have always done off-line. Also there is a reason women buy more gadgets then men and it's the same reason why they use social networks more then man. They are not afraid of taking chances and change as much as men because to be a woman is to deal with change to a greater extent then men. So it seems to be that men are using social networks less because it's still relatively new concept and technology and men tend to not embrace change quickly or easily.

August 1, 2008 at 3:15pm by Todd Bryant

Studies show that women experience a physiological change when the are communicating verbally. Men on the other hand communicate more in their head and use words only when sharing information. Traditionally women are great communicators and do it with more complexity and depth then their male counterparts. This tendency is not fixed. Men are adapting to the changes in communications patterns.

August 1, 2008 at 3:52pm by FRED EGGLESTONE

They are more supportive than competitive

August 1, 2008 at 7:55pm by Mike Hayden

It has to do with the corpus callosum, the largest connective pathway in a human brain.

In women, the corpus callosum is made of more than 200 million nerve fibers that handle communication between the left and right hemispheres of a woman's brain.

Instead of 200 million nerve fibers, men have just 1 tiny nerve fiber.

Why?

Well, it all goes back to hunter/gatherer roles in primitive tribes.

Women, being gatherers, must create constant yammering to scare off saber-tooth tigers and other predators.

Men, on the other hand being hunters, must be quiet in the jungle in order to catch prey.

Mike

August 1, 2008 at 11:54pm by Lorna Johnson

Same reason we take our children to playdates far more often than men. We are socialized to socialize, civilize and commune.

August 2, 2008 at 12:37am by alok pandey

bcoz psychologically women are more social & they want their voice to be heard.

August 2, 2008 at 1:57pm by Carel Two-Eagle

We humans aren't all that modern.. our bodies and gut reactions are still dona-hey eons in the past.
Hunting is more a male thing than a female one, because males don't get pregnant & so remain agile; a trait needed for hunting, even if there are several people in the hunting group, therefore they socialize differently than females. Females have been relegated to closer - more social - interactions because of pregnancy, which forces a female to need help to do many things she can't do when she's not pregnant. Women are far more manipulative than men are, as a result. Thus they would tend to use social networks more than men would, I believe.

August 2, 2008 at 4:40pm by Colleen Lilly

Woman will rule social networks because they put their heart, emotion and soul into it.

August 2, 2008 at 10:49pm by Sheryl Ramer

It's sad that women dominate social networks, but the major social networks were founded by young men.

A major exception is Ning.com, a quickly-growing, revenue-rich company co-founded by Gina Bianchini and Marc Andreessen in 2004.

Ning.com lets users build their own social networks -- their own Facebook, their own MySpace. Its model depends on these individuals marketing their network to their own friends and family.

In evolutionary times, women worked as teams to gather food and protect their young. It's intriguing that a woman co-founded the social networking company with a business model of teamwork.

Fast Company did a great article on Ning.com a few months back: http://www.fastcompany.com/magazine/125/nings-infinite-ambition.html

Sheryl Ramer
Culture for the Non-Cultured Meetup
http://culturecircle.meetup.com/3/

August 3, 2008 at 4:52am by john rigby

DUH! Wouldn't be because that's how they were designed, would it?

August 3, 2008 at 3:22pm by Debbie Crean

Women are less fearful of communication exchange than men. Example: why do more women ask for directions when "lost?"

August 3, 2008 at 6:33pm by Peter Metcher

Online social networks are another form of the offline social networks like play groups, school mum groups and so on.

August 4, 2008 at 9:00am by Howard Freeman

This question is a non-starter: women are more social and value communication more than men do.

***************
http://meadonmanhattan.wordpress.com/

August 5, 2008 at 7:01pm by Melissa Douros

When women do business, we tend to appreciate the look on one's face as we both explain ourselves and listen to others. As we build relationships and establish a rapport with those that we intend to do business with, we are able to gain the insight one needs in order to be able to trust. Sitting at a table during a networking social group for an hour, bouncing ideas and problems off one another, can make up for a week of reading a research book.

August 5, 2008 at 10:38pm by Deanna Mims

Women are generally more collaborative and more open to discussing problems and asking for help. As more and more is squeezed out of multi-tasking women, more is done online, and that includes advice seeking, idea sharing and forum seeking. Women identify with things that reflect the best of themselves back to them. So, an online community that leads to a meeting of the minds and synergistic surprises, perpetuates more networking on a convenient venue - social. Deanna Mims, MarketDone, Tallahassee

August 6, 2008 at 12:34am by Msary Broui

Women are more active on social networks because they are so miserable. They need praise and approval in social settings because they can't do anything. If they could do something that was empirically correct they wouldn't be so miserable trying to network with other women who are miserable and trying to look better in the face of those other women based on (1) their appearance (2) their perception as being affable and desirable to those around them, men and women. They seek the company of social networks because they need they need approval and re-enforcement, because they are miserable, condemned to network in the company of other women. Lest they become women activists, or feminists, networking in an event more out-cast segment of even more miserable women, who are seeking external approval for superficial and unsubstantiable claims and perceptions.

August 7, 2008 at 2:50pm by Bailey King

It must have something to do with Mad Men and the incumbent turn around---maybe more about searching than hunting, a thirst for the new and a willingness to share---Eat, Drink, [Man, Woman], anyone?

August 8, 2008 at 5:44am by sheeba rehman

August 8, 2008 at 5:49am by sheeba rehman

actually, if we talk about the prsent scenario where men and women working together for achieving their goals and ambitions, women also responsible for her prme duty ie her home, that is why she has a lot to discuss with other as compare to men. menonly focus on what his target to omplete. bue women at the same time also think lot many things together. her family, responsibilities, obligations. therefore, they share th same thing with other so that they can learn a better way to handle all her problems effectively

August 9, 2008 at 8:23am by Hans Kullin

A study of Polish bloggers by Kaye D. Trammell suggested that female bloggers "were somewhat more motivated by social interaction (67.1%) than were their male counterparts (51.3%)", which could be a reason they are also more active on social networks.

http://jcmc.indiana.edu/vol11/issue3/trammell.html

This view was also supported when I surveyed 1,000 Swedish bloggers and members of social networks earlier in 2008: http://www.kullin.net/2008/02/blogsweden-3-third-annual-swedish-blog.htm...

August 11, 2008 at 1:09pm by dawn hilton

I think women have more of a creative and emotional vision when it comes to networking.

I personally think that women enjoy a good natter and will look at all angles to find a way to chat personally to each other.

Men are more in to sports ie Golf to make business contacts.

September 1, 2008 at 8:55am by Howard Freeman

For the same reason my wife uses the phone more than I do: she values conversation and communication more. No mystery, just different medium.

***************
http://meadonmanhattan.wordpress.com/

September 16, 2008 at 8:07pm by Patrice-Anne Rutledge

Social networking is built on human interaction; the technology is just a means of making this interaction possible. By nature and conditioning, more women than men thrive on the type of interaction, sharing, and belonging that's such an inherent component of social networking sites.