I don't know how many people in their twenties would like a candy-colored laptop. Apple tried this with the neon-colored iMacs several years ago, and they weren't overly popular. It was an innovation, for sure, but the company realized it needed to move on from that, and they hit the mark with black, silver and white laptops. They're edgier, and always in style. A neon pink one is not. Especially for business.
say...like in bright red APPLE? Color doesn't bring much to the media experience anymore...I think a bit more serious brainstorm may yield a better mock-up!
Dell is going beyond just beefing up its laptops by adding a splash of "business pink." Fortune reports that new features include an optional Linux-based low-power mode which boots in two seconds, an easily removable door on the underside of the laptop that offers up all the major components for quick maintenance, and a Broadcom chip that gives it stronger security by encrypting the hardware.
The question should be redefined in the strategic nature of Dell's survival strategy. Is it going after Business or after Consumers? Just like Apple is unlikley to see its computer take overmainstream corporate america, it is unlikley that Dell would compete with Mac's brand prominence in esthetics and ergonomics. I would say: put more business grade applications and keep the biz market captive. The Y's are the pizza-coupon buyers: they'll change with the next one that arrives at their door. It is no long term marketing growth strategy for a power-brand like DELL.
Dell needs to concentrate on what their customers want...computers that work... especially with Vista and the hundreds of other software provides WE use. My mantra: people buy benefit, use product, talk brand.
I don't need fashion I need function....that's the "benefit". They're losing that race right now.
It's easy to think of Apple as a hardware company, and this leads companies like Dell down silly roads to candy-colored laptops. But this is a red herring.
One commenter wrote, "lipstick on a pig," and that's apt. The pig in this case is Windows.
Software, you see, is Apple's secret sauce. Macbooks sell in white, black and silver because of Mac OS. Not the box. Not the LCD. It's the software. Ditto for every single other Apple product.
13 Total
August 14, 2008 at 8:50am by Rachel King
I don't know how many people in their twenties would like a candy-colored laptop. Apple tried this with the neon-colored iMacs several years ago, and they weren't overly popular. It was an innovation, for sure, but the company realized it needed to move on from that, and they hit the mark with black, silver and white laptops. They're edgier, and always in style. A neon pink one is not. Especially for business.
August 14, 2008 at 10:58am by Darron Meares
Lipstick on a pig...
August 14, 2008 at 11:21am by Bailey King
say...like in bright red APPLE? Color doesn't bring much to the media experience anymore...I think a bit more serious brainstorm may yield a better mock-up!
August 14, 2008 at 12:44pm by Carel Two-Eagle
It may have some impact, but if that's all it takes, Gen-Y has some far bigger problems than it needs, and it needs to address them.
August 14, 2008 at 1:23pm by david wayne osedach
I think yes, it will be enough.
For anyone not old enough to be aware of Dell's disastorous reliability and consumer relations problems, rainbow laptops are just the ticket...
August 14, 2008 at 1:57pm by Saabira Chaudhuri
Dell is going beyond just beefing up its laptops by adding a splash of "business pink." Fortune reports that new features include an optional Linux-based low-power mode which boots in two seconds, an easily removable door on the underside of the laptop that offers up all the major components for quick maintenance, and a Broadcom chip that gives it stronger security by encrypting the hardware.
August 14, 2008 at 3:15pm by Gal Borenstein
The question should be redefined in the strategic nature of Dell's survival strategy. Is it going after Business or after Consumers? Just like Apple is unlikley to see its computer take overmainstream corporate america, it is unlikley that Dell would compete with Mac's brand prominence in esthetics and ergonomics. I would say: put more business grade applications and keep the biz market captive. The Y's are the pizza-coupon buyers: they'll change with the next one that arrives at their door. It is no long term marketing growth strategy for a power-brand like DELL.
August 14, 2008 at 7:32pm by John Dempsey
HOW DO I UNSUBSCRIBE FROM THE SPAM NEWS UPDATES THAT ARE AUTOMATICALLY COMMING THROUGH AND JAMMING MY EMAIL BOX SINCE I JOINED THIS GROUP
August 14, 2008 at 9:41pm by Gene Lu
Because at the end of the rainbow, there's gold. Not so much for Dell.
August 14, 2008 at 10:42pm by Jay Mangan
Dell needs to concentrate on what their customers want...computers that work... especially with Vista and the hundreds of other software provides WE use. My mantra: people buy benefit, use product, talk brand.
I don't need fashion I need function....that's the "benefit". They're losing that race right now.
August 15, 2008 at 12:01am by Keith Dougal
Yes, because the surface is more important than the substance for Gen Y.
August 15, 2008 at 1:58am by jordan leiser
I don't think so...it will take much more than that.
August 30, 2008 at 7:51pm by Shawn Smith
It's easy to think of Apple as a hardware company, and this leads companies like Dell down silly roads to candy-colored laptops. But this is a red herring.
One commenter wrote, "lipstick on a pig," and that's apt. The pig in this case is Windows.
Software, you see, is Apple's secret sauce. Macbooks sell in white, black and silver because of Mac OS. Not the box. Not the LCD. It's the software. Ditto for every single other Apple product.