Fast Talk

May 8, 2008

Q: What could TiVo do to save itself? | posted by Fast Company staff

6 Total

May 11, 2008 at 7:40pm

Mark Salinas

Unfortunately it appears that Tivo is on a "fast track to nowhere". Unless Tivo can partner up with some satellite or cable outfits??

Mark Salinas, MN

May 11, 2008 at 7:40pm

Mark Salinas

Unfortunately it appears that Tivo is on a "fast track to nowhere". Unless Tivo can partner up with some satellite or cable outfits??

Mark Salinas, MN

May 9, 2008 at 10:33am

Paul Maiorana

Sell themselves to Apple. The Tivo service would make a perfect companion to Apple TV.

May 8, 2008 at 1:17pm

Chase Wegmann

Unfortunately there's no much that TiVo can do now. The technology is out there and cable companies have incorporated it into their desktop cable box receivers. DVR's are now ubiquitous and the novelty of recording shows and watching them when you want is dead. In one scenario to save itself Tivo could, and should, attempt a strategic partnership with Netfilx or another content provider that could allow Tivo users to stream or download movies and other content to their boxes. If the Metropolitan Opera in New York can stream plays and operas into movie theaters nationwide then I see no reason why Tivo cannot attempt the same.

May 8, 2008 at 10:59am

Rachel King

I agree with Karen. At this point, to get widespread recognition (not just using "Tivo" as a verb) and more subscribers, they should pair up with local cable companies. They also need to heavily focus on commercial advertising like DirectTV and Dish Network do.

May 8, 2008 at 10:56am

Karen McGrane

License its superior user interface to the cable providers.

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