I agree with Karen. At this point, to get widespread recognition (not just using "Tivo" as a verb) and more subscribers, they should pair up with local cable companies. They also need to heavily focus on commercial advertising like DirectTV and Dish Network do.
Unfortunately there's no much that TiVo can do now. The technology is out there and cable companies have incorporated it into their desktop cable box receivers. DVR's are now ubiquitous and the novelty of recording shows and watching them when you want is dead. In one scenario to save itself Tivo could, and should, attempt a strategic partnership with Netfilx or another content provider that could allow Tivo users to stream or download movies and other content to their boxes. If the Metropolitan Opera in New York can stream plays and operas into movie theaters nationwide then I see no reason why Tivo cannot attempt the same.
I agree with Karen. With more and more people utilizing cable boxes, TiVo will need to spread via cable providers. Their other option is to shop themselves around to others, maybe Comcast. I've been a TiVo customer for about 7 years or so and honestly really like my Comcast DVR at least as much.
TiVo is the most successful living room software ever written. Build on the software and forget about the hardware (it's a hard drive in a box). Pour the R&D dollars into the software and contiune to sign up large cable companies to use it.
9 Total
May 8, 2008 at 10:56am by Karen McGrane
License its superior user interface to the cable providers.
May 8, 2008 at 10:59am by Rachel King
I agree with Karen. At this point, to get widespread recognition (not just using "Tivo" as a verb) and more subscribers, they should pair up with local cable companies. They also need to heavily focus on commercial advertising like DirectTV and Dish Network do.
May 8, 2008 at 1:17pm by Chase Wegmann
Unfortunately there's no much that TiVo can do now. The technology is out there and cable companies have incorporated it into their desktop cable box receivers. DVR's are now ubiquitous and the novelty of recording shows and watching them when you want is dead. In one scenario to save itself Tivo could, and should, attempt a strategic partnership with Netfilx or another content provider that could allow Tivo users to stream or download movies and other content to their boxes. If the Metropolitan Opera in New York can stream plays and operas into movie theaters nationwide then I see no reason why Tivo cannot attempt the same.
May 9, 2008 at 10:33am by Paul Maiorana
Sell themselves to Apple. The Tivo service would make a perfect companion to Apple TV.
May 11, 2008 at 7:40pm by Mark Salinas
Unfortunately it appears that Tivo is on a "fast track to nowhere". Unless Tivo can partner up with some satellite or cable outfits??
Mark Salinas, MN
May 11, 2008 at 7:40pm by Mark Salinas
Unfortunately it appears that Tivo is on a "fast track to nowhere". Unless Tivo can partner up with some satellite or cable outfits??
Mark Salinas, MN
May 13, 2008 at 3:07pm by
I agree with Karen. With more and more people utilizing cable boxes, TiVo will need to spread via cable providers. Their other option is to shop themselves around to others, maybe Comcast. I've been a TiVo customer for about 7 years or so and honestly really like my Comcast DVR at least as much.
May 14, 2008 at 9:55am by Christopher Scherer
TiVo is the most successful living room software ever written. Build on the software and forget about the hardware (it's a hard drive in a box). Pour the R&D dollars into the software and contiune to sign up large cable companies to use it.
May 16, 2008 at 2:20am by Michael Krakovskiy
Sell itself to Logitech