Fast Talk

March 18, 2008

Q: Facebook: More of a toy to use in your leisure time or more of a tool to communicate? | posted by Fast Company staff

10 Total

April 19, 2008 at 7:41am

milosh zorica

up to you. facebook is a well designed platform you can use for whatever purpose you like.

April 14, 2008 at 3:14pm

Spasen Tsenov

Well this question is not something to be discussed. Of course the people who created FaceBook in 2004 knew that the communications are not single sided. They include business communications, lifestyle, school and so on. Now networks of this type (face book) have grown in budget a lot. For communications or leisure time FaceBook has $378M now :)

April 10, 2008 at 4:59am

Dimitri Sokolov

I don't use Facebook. For business, I use Linked In and for social news I use www.digg.com or www.subbmitt.com Twitter seems ridiculous to me.

April 7, 2008 at 2:23pm

jaymes westfall

Facebook although extremely proficient in keeping up to date with friends does contain certain flaws. But i mean with the extremity of diversity that facebooks holds i think it need to change face a bit and gear towards the business world. Who needs a blackberry when you have your whole board meeting on your iphone through Facebook?

March 22, 2008 at 4:57pm

Eric Moore

I believe that Facebook can be used as both too, but I think it is more of a leisure thing personnaly and more for just communication. One thing that I am not fascinated with about Facebook is that you can only belong to one network at a time. For leisure and more specific recreations and hobbies type interests however, there is a much better unknown social networking community website out there. On the business networking side of Facebook, I get a lot of cooky people trying to be my friend that are more of the salesman person rather than a potential business networking contact.

March 21, 2008 at 11:17am

Matteo Becchi

Right now, more of a toy for leisure, however it's a tool since I am able to keep in direct, immediate contact with friends, as well as relatives across seas, at any time (with the text extension to cell)...so, it's positioning itself as a potential tool...maybe we will begin to create project teams through facebook, and simply keep up to date that way, as opposed to having 5 different meetings, and 20 iteraitons of the same conversations or updates....hmmmm.

March 21, 2008 at 9:39am

Dorian Rhodes

Facebook is a great way to stay in touch with peers of present and past. It is user self control that will determine if Facebook will become a toy.

March 19, 2008 at 6:52am

Rushang Shah

A toy for the majority of business users at the moment.

March 19, 2008 at 3:31am

Lee Solon

Harness the power of Facebook to get real time feedback from your customers. Use it! Start using the channels that the customers have already created.

Facebook is just a technology set that enables people (customers) to build their own communication channels.

Turn programmes like Facebook around and harness them as communication channel between you and your clients. This is an opportunity waiting to happen - Go where the customer is.

March 18, 2008 at 11:45pm

Giovanni Ribo

The answer, most may agree, is highly dependent on a user's motives, as well as the type of network that a user accumulates.

While a user might plan to use Facebook as a tool for keeping in touch with colleagues, it would be reasonable to assume that a user would inevitably include "friends" among the population of the user's network. The more "friends" that a user has, the more likely it might be that playful conversation, or application invitation would occur. Try as one might, even with motives to maintain Facebook's utility, the availability of so many entertaining things on Facebook increases the appeal to be sucked away from getting on, handling business, and getting off.

(Even with all the distractions, though. The ability to go through one's notifications in a flash, allows the inevitable procrastinating that occurs be done in a relatively short period of time. This is assuming one's account is already "tuned", and ready to go.)

With the numerous applications that have become available on Facebook, Facebook has built up its opportunities to be used as a toy. But, the option and relative ease of ignoring application requests maintain the likelihood that many still use Facebook primarily as a tool for communication.

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