Q: The iPhone has transformed the way people think about touchscreens. So why hasn't Apple used the technology for a tablet computer?
| posted by Fast Company staff
Apple is making a slow decision, nevertheless it could have an alternative to the touch screen in the making, it could further be developing a cheaper touch screen to capture the market, all in all, apple must have a plan and it had better be quick, remaining in the market place depends on quick responses to the competion, innovation levels must be high to survive.
I believe Apple has witness the little success Microsoft and other computer makers have had with tablet computers over the past few years. I think that Apple is still waiting for the technology both software and hardware until they release their own tablet computer.
Apple (Steve Jobs) doesn't introduce a product until they can be sure to make waves with it. My guess is that with the Windows tablet PC market being not the strongest, Apple is waiting until they have something really revolutionary before they enter the market.
Its packing too much innovation in an already established user base (of Macbooks). Too risky. Risk in a new productline is good, not in an existing one.
Part of the great appeal for many iPhone users is the unique 3rd party programs/hacks available to unlocked phones. With Apple's history of blackbox technology, would they embrace the very reason why the iPhone is so popular and open its architecture to the open source community?
- "There may be a gap in the market, but is there a market in the gap?"
- Difficulty with a price point that would not sabotage MacBook sales
- The iPhone's relatively recent market availability: needs penetration and maturity
- It's being actively worked on, but not yet "perfected"
10 Total
April 12, 2008 at 10:00am
Charles MatovuI just thought apple could have a slow innovation approach .
April 9, 2008 at 4:34am
Charles MatovuMust a company adapt to every change in demand to survive?
April 9, 2008 at 4:28am
Charles MatovuApple is making a slow decision, nevertheless it could have an alternative to the touch screen in the making, it could further be developing a cheaper touch screen to capture the market, all in all, apple must have a plan and it had better be quick, remaining in the market place depends on quick responses to the competion, innovation levels must be high to survive.
March 17, 2008 at 11:17pm
paul thompsonPerhaps they tested the market with the iPhone and a tablet Mac is coming soon...
March 2, 2008 at 12:58am
Jorge NelsonI recently talked about this with an Apple rep and he stated that they have found that students don't appreciate the tablet UI.
I have seen the exact opposite in my years as an educator.
March 1, 2008 at 11:58pm
Kevin YapjocoI believe Apple has witness the little success Microsoft and other computer makers have had with tablet computers over the past few years. I think that Apple is still waiting for the technology both software and hardware until they release their own tablet computer.
March 1, 2008 at 8:43pm
Orrin EdenfieldApple (Steve Jobs) doesn't introduce a product until they can be sure to make waves with it. My guess is that with the Windows tablet PC market being not the strongest, Apple is waiting until they have something really revolutionary before they enter the market.
March 1, 2008 at 7:47pm
nani iyerIts packing too much innovation in an already established user base (of Macbooks). Too risky. Risk in a new productline is good, not in an existing one.
I have some views on my blog as well.
https://naniiyer.wordpress.com
March 1, 2008 at 4:15pm
Darren ShieldPart of the great appeal for many iPhone users is the unique 3rd party programs/hacks available to unlocked phones. With Apple's history of blackbox technology, would they embrace the very reason why the iPhone is so popular and open its architecture to the open source community?
March 1, 2008 at 2:27pm
Steve McNallySeveral factors are likely:
- "There may be a gap in the market, but is there a market in the gap?"
- Difficulty with a price point that would not sabotage MacBook sales
- The iPhone's relatively recent market availability: needs penetration and maturity
- It's being actively worked on, but not yet "perfected"
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