Q: Do you think Google is a good company to emulate when it comes to thinking of products/technology driving your company's innovation?
| posted by Lynne d Johnson
I think emulation is anathema to innovation. It cries out "Don't think just copy!"
I am amused at the thought that perhaps the person who asked the question is a troubled Microsoft employee. :)
Well, if you're talking about it's culture, yes.
If you're talking about its methodology, no.
Google has some of the brightest minds working toward a common goal. The group is creative and they break conventional rules. Once you emulate them, you're no longer breaking rules--just cloning. As a marketing professional, I almost always pass on a project that promotes itself as the next Google. They should be the next _______ new and untried idea that has not been done and its innovation should break the rules..
Answers | 4 Total
February 25, 2008 at 12:16pm by Juan de la Cruz
I think it helps as a great inspiration source.
May 30, 2008 at 11:54pm by Jeff Barron
I think emulation is anathema to innovation. It cries out "Don't think just copy!"
I am amused at the thought that perhaps the person who asked the question is a troubled Microsoft employee. :)
June 16, 2008 at 1:59pm by Kara O'Ferrell
Benchmarking can help to propel you further than the last company--as long as you do something different with it.
October 28, 2008 at 8:12am by Laura Betterly
Well, if you're talking about it's culture, yes.
If you're talking about its methodology, no.
Google has some of the brightest minds working toward a common goal. The group is creative and they break conventional rules. Once you emulate them, you're no longer breaking rules--just cloning. As a marketing professional, I almost always pass on a project that promotes itself as the next Google. They should be the next _______ new and untried idea that has not been done and its innovation should break the rules..