CEO
Beverly Hills - CA United States
The big idea: In 25 words or less, please tell us how this Fast 50 Nominee is helping to address the planet's problems.
Through its five wholly owned properties and 37-site Break Men’s Ad Network, Break Media offers advertisers unrivaled opportunities to market to a young, male demographic.
Please describe how this nominee is using business as a force of positive change. What technology, idea, or strategy is the nominee using -- and what problem, such as global warming, poverty, or pollution, does it address? (suggested length: 100 words)
Advertisers today face a tremendous challenge as new media disrupts old channels and marketing assumptions and blazes the way for new forms of engagement. Technology’s promise to advertisers – to marry the best of the past (mass, cost-effective reach) with the future (audience targeting)—is largely unfulfilled.
Break Media offers advertisers unrivaled opportunities to market directly to a young, male demographic using innovative ad formats to introduce relevant brands to the audience either broadly or on a targeted, integrated basis. Break Media offers a vast inventory of compelling content through which advertisers can reach 35 million community viewers worldwide each month and target different subsections and psychographics within that audience using innovative ad formats. Using Break, advertisers also can buy against original professional and user-generated content.
What are the results, both financial and social? How has the nominee's business performed, and what impact has it had on the problem it addresses? (suggested length: 100 words)
Since its inception, Break Media has grown from four wholly owned branded properties and 12-site ad network to five wholly owned branded properties and 40+ site ad network. With Break Media, advertisers and brands not only can reach large numbers of men 18-34 but also engage with them across a variety of leading web sites. In doing so, Break helps solve a fundamental problem for marketers - how to achieve mass reach in an integrated fashion to a hard-to-reach demographic.
