Daren , mSpot, Inc.1

Palo Alto - CA United States

The big idea: In 25 words or less, please tell us how this Fast 50 Nominee is helping to address the planet's problems.

mSpot is defining a new media platform, bringing digital music entertainment and customization to mobile phones through strategic vision, practicality and originality, disrupting today’s market.

Please describe how this nominee is using business as a force of positive change. What technology, idea, or strategy is the nominee using -- and what problem, such as global warming, poverty, or pollution, does it address? (suggested length: 100 words)

mSpot is a pioneer in bringing digital music entertainment to mobile phones. Leading the way for a rapidly expanding industry, mSpot makes it possible for the music industry to bring music to the more than two billion mobile phone users around the world.

mSpot’s managed entertainment services enable carriers to turn mobile phones into entertainment devices that offer a completely seamless user experience where consumers can discover, manage, sync, purchase and enjoy music, radio, podcasts, movies, videos and original mobile programming through its three products: mSpot Radio, mSpot Make-UR-Tones and mSpot Remix.

With mSpot’s turnkey entertainment offerings, carriers can design a customized, white label entertainment service, and mSpot handles the production, operations, technology and content. mSpot delivers the world of entertainment to mobile phones with:
• A multimedia player that integrates many services into one easy-to-use entertainment interface for streaming, browsing, syncing, purchasing and playing all kinds of multimedia services.
• Turnkey mobile entertainment infrastructure, delivery and operations. mSpot manages the entire service; carriers get immediate revenue.
• Carrier-grade hosting facilities and end-to-end operations include mobile content production and management, music store integration, and personalization and recommendation capabilities.
• The best brands in entertainment. mSpot currently manages more than 10,000 hours of mobile programming featuring radio, videos, podcasts, movies and music from entertainment’s biggest names, including AT&T, Alltel, Buena Vista VOD, Clear Channel, CBS Radio, ESPN, Lionsgate, Universal Pictures and Warner Music.

To view demos of mSpots music offerings visit http://www.mspot.com/v2/digital-playground.php

What are the results, both financial and social? How has the nominee's business performed, and what impact has it had on the problem it addresses? (suggested length: 100 words)

Founded in 2004, mSpot’s mission is to bring premium audio and video entertainment to mobile phones. Through innovative ideas and prudent business practices, mSpot has been profitable since 2006. With approximately 50 employees and more than $5 million in revenue, mSpot is uniquely positioned within a growing segment of companies to produce the mobile content, services and applications that is driving mobile data adoption. mSpot currently has more than two million paying subscribers for mobile entertainment services.

mSpot has partnered with the biggest names in the entertainment space and carrier partners such as AT&T, Sprint, Alltel, Bell Canada, ClearChannel, ESPN, Universal Pictures, Warner Music and much more. mSpot has not only paved the way for the mobile digital entertainment market, but leads with cutting edge new products for consumers.

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