Matthew , Datran Media1

New York - NY United States

The big idea: In 25 words or less, please tell us how this Fast 50 Nominee is helping to address the planet's problems.

Matt Keiser co-founded Datran Media the most successful email company today. Additionally, Keiser architected Exchange Online, multi-channel expansion and M&A remaining at the helm.

Please describe how this nominee is using business as a force of positive change. What technology, idea, or strategy is the nominee using -- and what problem, such as global warming, poverty, or pollution, does it address? (suggested length: 100 words)

Mr. Keiser and Datran Media offer performance-based marketing initiatives that allow publishers and advertisers to implement cost-effective, sustainable marketing efforts that result in high ROI. Across email, display and social media, Datran Media enables marketers to leverage intelligence to power the most targeted, sophisticated branding and acquisition campaigns.

In an economy where more and more dollars are shifting online and advertisers are seeking more earth-friendly, effective, efficient modes of communication, Datran Media’s offerings take the cake.
For marketers like Microsoft, eHarmony, Turner Broadcasting, Lycos, Countrywide and others, Datran Media offers digital marketing solutions that allow them to grow more profitable relationships with their current customers, acquire critical new customers and remain compliant with email and other marketing laws and best practices.
Recently, Mr. Keiser and Datran Media’s recent step forward in the social media marketing space offered marketers a first-of-its kind way to communicate and track the performance of their communications with customers subscribed to social media networks including. With this offering, Datran Media provides marketers with yet another way to reach audiences online in an accountable fashion.

What are the results, both financial and social? How has the nominee's business performed, and what impact has it had on the problem it addresses? (suggested length: 100 words)

Financially, Datran Media fuels hundreds of millions of dollars in advertising results for the clients it serves. Datran Media’s stake of the multi-million dollar multi-channel pie continues to grow as marketers increasingly favor greener, online marketing in their multi-channel efforts. Hence, Datran Media’s boldest claim? It remains among the only pay-for-performance models in its space – winning only if its clients realize their goals. In full disclosure, as more and more F500 brands and advertising agencies take interest in Datran Media, it has expanded its pricing to more variable models to lower the entry barriers for companies that require other models.

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