Matt Ceniceros, FedEx 1

Senior Communications Specialist
Memphis - TN United States

The big idea: In 25 words or less, please tell us how this Fast 50 Nominee is helping to address the planet's problems.

As an Outlook add-in, FedEx QuickShip reaches customers where they are, leverages complimentary functions, and simplifies the integration of FedEx shipping into their daily activities.

Please describe how this nominee is using business as a force of positive change. What technology, idea, or strategy is the nominee using -- and what problem, such as global warming, poverty, or pollution, does it address? (suggested length: 100 words)

When you make services easily available, simple to use, and when you integrate them into complimentary areas that increase customer efficiency and productivity, you’re adding value to the customer experience. What’s the business problem here? FedEx is widely known as an innovator. And while many businesses seem to innovate simply to generate innovation news, FedEx continues to innovate in ways that generate and maintain customer loyalty by adding value to the customer experience. With FedEx QuickShip, the strategy was to integrate common FedEx shipping functionality into existing business workflows. Through the creation of a development resource center, and by creating FedEx Web Services and developing application add-ins to bring FedEx services into predominant and complimentary business applications, FedEx customers are assured that they can extend the value of FedEx Services into their existing workflows.

What are the results, both financial and social? How has the nominee's business performed, and what impact has it had on the problem it addresses? (suggested length: 100 words)

In the first quarter of 2008, FedEx QuickShip shipping volumes have increased and customer feedback has been very positive. Consider customer comments like these and you begin to get a sense of the impact of this tool:
"… my boss regularly brings me multiple packages to ship at 4:45pm. So it’s very important to be able to ship fast without confusion or holdups, so that I'm able to get home to my family on time. I love that FedEx QuickShip is right in my Outlook…..I feel like FedEx QuickShip has saved me valuable time that I'm able to pass along to my family. … Thank you"
FedEx is already the more customer friendly shipping company, now they are just really proving that they care for their customers more than the others."

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