Vice President - Marketing & Business Development
Milpitas - CA United States
The big idea: In 25 words or less, please tell us how this Fast 50 Nominee is helping to address the planet's problems.
Blueapple.mobi’s on-the-fly transcoding and search platform allows users to search and view any web video any time on any phone.
Please describe how this nominee is using business as a force of positive change. What technology, idea, or strategy is the nominee using -- and what problem, such as global warming, poverty, or pollution, does it address? (suggested length: 100 words)
Mobile video services today are not ubiquitous because they don’t offer users an easy way to discover and view content on any device. This creates a vicious cycle where content owners are not incented to look at mobile as a viable medium for distribution, mobile video content is highly restricted and users are largely uninterested. Carriers have shown interest in being able to deliver mobile content to users but existing options are slow and cumbersome or they require downloading an application.
Blueapple’s solution solves this problem for the entire ecosystem through its search and on-the-fly transcoding platform. Blueapple enables discovery of any content on the web through search and allows users to view it on any mobile device they have in real-time without needing to download an application.
Blueapple has seen significant adoption in areas with no broadband penetration and limited landline infrastructure. In these areas, the mobile phone is the primary screen people use to get information from and to the internet. The delivery of mobile video to these areas gives users real time access to the information they want like news, sports and entertainment content.
What are the results, both financial and social? How has the nominee's business performed, and what impact has it had on the problem it addresses? (suggested length: 100 words)
Blueapple is now the fastest growing mobile video service with more than a million monthly unique users. Every month, Blueapple serves 12 million videos across 130 countries. The service works on more than 2500 different mobile devices and with more than 300 carriers. By improving the user experience, and thus increasing data usage, Blueapple’s service helps carriers increase data revenues. Device manufacturers appreciate that the Blueapple platform requires nothing from a design or engineering standpoint so they can continue to customize the form size and technology options for their devices without having to worry about video capabilities.
