President and CEO
San Francisco - CA United States
The big idea: In 25 words or less, please tell us how this Fast 50 Nominee is helping to address the planet's problems.
Breaking the trend of substandard advertising, mobile advertising enabler Ad Infuse brings the rich multimedia technologies of tomorrow to today’s brands, carriers and content-providers.
Please describe how this nominee is using business as a force of positive change. What technology, idea, or strategy is the nominee using -- and what problem, such as global warming, poverty, or pollution, does it address? (suggested length: 100 words)
Ad Infuse is the leading provider of highly personalized, premium video and mobile web solutions for mobile advertising. By dynamically inserting targeted ads at the moment of content delivery, Ad Infuse ensures optimal relevancy for the end user, while its patented platform allows carriers to maintain absolute control over subscriber privacy and protection. Ad Infuse’s adInMotion™ platform enables advertisers to plan, execute, track and optimize campaigns instantly across all mobile media formats, allowing mobile ads to connect people with the brands that touch their lives. Ad Infuse is helping lead the way for mobile advertising—transforming it into a powerful, premium, dynamic solution.
Ad Infuse also specializes in mobile video content, the fastest growing area of mobile advertising, largely thanks to the iPhone. While iPhones account for less than 1 percent of mobile devices, they garner 75 percent of video impressions. As other mobile devices offer similar user-experience capabilities, consumer web browsing habits - and their expectations - are following suit. Ad Infuse offers the first video platform specifically for the iPhone, best leveraging the iPhone’s user-experience capabilities and harnessing the power of its video viewership, providing engaging, seamless integration to meet this ever growing demand for mobile video content. Studies show mobile video ads exceed television ads in brand recognition and likelihood to buy, offering engaging, targeted and relevant content to each user. As a result, advertisers and major brands are employing rich multimedia formats, particularly video content, in astonishing numbers, and mobile users expect seamless integration and a rich experience, best offered by this specialized mobile platform.
What are the results, both financial and social? How has the nominee's business performed, and what impact has it had on the problem it addresses? (suggested length: 100 words)
As more companies initiate mobile advertising campaigns, education on how to best conduct and measure is critical. Ad Infuse founded the Mobile Ad Degree program, delivering powerful insights on how to effectively work with mobile advertising. The company brings together members across the mobile advertising ecosystem to share experiences and best practices. A group of multi-market pioneers gives a complete overview of current and projected industry trends, and attendees learn first-hand from peers about recently conducted campaigns and results. Through the Mobile Ad Degree program, Ad Infuse continues to further the knowledge share in the mobile advertising industry.
