Ben Keighran, Bluepulse1

CEO & Founder
San Mateo - CA United States

The big idea: In 25 words or less, please tell us how this Fast 50 Nominee is helping to address the planet's problems.

Bluepulse is revolutionizing mobile social messaging by providing a service that works on almost every Internet-enabled phone – approximately one billion handsets.

Please describe how this nominee is using business as a force of positive change. What technology, idea, or strategy is the nominee using -- and what problem, such as global warming, poverty, or pollution, does it address? (suggested length: 100 words)

Bluepulse is the answer to consumers’ desire for instant gratification. Bluepulse allows users to instantaneously message their friends and broadcast what they are doing with text, video and photos – whenever they want and from wherever they are. Bluepulse’s technology means that any mobile phone user with Internet access on their phone can be completely up to speed with what their friends are doing at any given moment and can update their friends and groups with what they are up to right away. With a 13% global penetration of PCs and a 44% penetration of mobile phones, Bluepulse helps level the access-to-technology playing field by making simple status updates and messaging a core service on mobiles, not just on PCs. Bluepulse is unique in that it is a social messaging application designed specifically for mobile phones; it is years ahead of PC-based social messengers in its usability that have been ported to the mobile Web.

What are the results, both financial and social? How has the nominee's business performed, and what impact has it had on the problem it addresses? (suggested length: 100 words)

Bluepulse is reinventing mobile social messaging. Unlike many products within this space, Bluepulse is compatible with almost every Internet-enabled phone – the mobile phones that regular consumers already own. As a result of its broad compatibility and ease of use, Bluepulse delivers more than 150 million messages per month to users in more than 190 countries around the globe. The company is one of the fastest-growing social messengers in the world and arguably the largest mobile-centric social messenger available today. Constantly releasing innovative new upgrades such as Friend Importing, Bluepulse is redesigning how people across the globe communicate via their mobile phone. Bluepulse is a pre-revenue company.

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