The Leading Edge - No Country for (Angry) Old Men or Women - Are you listening Hillary and John McCain?

Mark Goulston — Fri, 09 May 2008 19:16:04 -0400

Hillary Clinton waged a negative campaign and it sounds like
John McCain is getting bankrolled to do the same thing. Barack Obama can be occasionally pulled down
to that level, but clearly he doesn't like to engage in dirty or negative
politics.

Is the guy chicken? Is he afraid to engage in a knock down
drag out battle? Or is something else
going on?

Careers: Personal Branding and Thinking Big

Wendy Marx — Fri, 09 May 2008 09:00:19 -0400

If you’re small, there’s no reason to think small.

That was the message for me from a terrific event I was privileged to attend last weekend in New York City. Some 20 PR professionals from around the world – hailing from as far away as Russia and Scotland -- convened for the first annual meeting of Public Relations Boutiques International (PRBI), an international network of small PR shops.

Careers: Personal Branding and Change

Wendy Marx — Fri, 02 May 2008 09:42:43 -0400

Change. It’s certainly been the mantra of the Democratic primary race but it also has an important place in personal branding.

Pink's Whole New Approach to Career Guides

Rusty Weston — Thu, 01 May 2008 17:47:42 -0400

Daniel Pink's The Adventures of Johnny Bunko - The Last Career Guide You'll Ever Need is anything but a simple comic book, even if it closely resembles one.

Work+Life Flex as a Retention-Retirement Strategy? Yes, Say More Retirees and Companies

Cali Yost — Mon, 28 Apr 2008 10:04:18 -0400

Recently, I was brainstorming with the CFO of a client about how to more accurately reflect the cost of regretted turnover in the operating numbers of individual business units. His industry as a whole is experiencing intense competition for talent, so he wanted to figure out how to make the loss of a valued employee felt more directly by his line leaders.

The Leading Edge - Election '08 - The Best Man for the Job is a Woman

Mark Goulston — Fri, 25 Apr 2008 21:36:57 -0400

I love flip-flopping as I look at the Presidential campaign through the lens of emotional intelligence. Maybe I should run for office.

Here goes my current iteration.

Obama is a charmer, not a fighter. Clinton is a fighter, not a charmer. Clinton is a bulldog and it’s beginning to “feel” like Obama is slinging a lot of bull.

Given how uphill a battle it seems to get anything accomplished, I can see the advantage of a bulldog over someone with charm, but possibly not much else.

Careers: Personal Branding and PR No-Nos

Wendy Marx — Fri, 25 Apr 2008 09:32:33 -0400

During the height of the Iraq war, you couldn’t turn on the TV or listen to the radio without hearing a military analyst make pronouncements about the war. What we didn’t know at the time was that many of these analysts were spouting talking points provided by the Pentagon.

The Leading Edge - Post PA Primary Debrief - Looking for Leverage in All the Wrong Places

Mark Goulston — Wed, 23 Apr 2008 14:34:22 -0400

It’s not what you can do (Obama) or what you will do (Clinton),
it’s what you’ve already done
that has made a positive, lasting and measurable difference
that earns you leverage.

I
was trying to figure out my mixed feelings after the Pennsylvania
primary and where my ambivalence towards Obama and Clinton comes from.

Text Heavy

Shawn Graham — Mon, 21 Apr 2008 16:35:15 -0400

You’re briefing your team on an important project when you notice a coworker is busy texting away on a cell phone instead of paying attention to what you are saying.

Careers: The Maestro of Personal Branding

Wendy Marx — Thu, 17 Apr 2008 19:03:43 -0400

How do you get 60 bloggers to create a huge buzz for a book none of them has read?