Brandmaster: Scott Bedbury

Occupation: former brand executive at Nike and Starbucks; principal, Brandstream

Scott Bedbury on Branding:

"Never in the history of marketing have so many companies spent so much for so little. This branding eruption has left in its wake more than a few broken, bent, or badly confused brands. Learn nine of the most common complaints about brands that are in need of fixes -- and some practical approaches to applying brand aid."

Read Scott Bedbury's Bio
Meet Him at RealTime on May 7 at 11:15 AM