Dev Patanik is a cofounder of Jump! Associates, a design strategy firm. Together with his teammates, Dev helps visionary companies create lasting product directions to improve people's lives. Jump! uses social research methods to get big insights into what people really need, and then uses design to create great ideas for solving those needs.

Dev is a designer and strategic planner with experience in engineering, art design, and business theory. He has worked with Fortune 500 firms and fledgling startups in the U.S., Asia, and Australia, helping them to translate long-term strategic imperatives and customer insights into actionable mandates for design. Dev has expertise in shaping user-centered strategy from the view of corporate capability. He draws upon a hands-on understanding of how innovation happens within ongoing development progrmas. Dev is also a lecturer at Stanford University, where he teaches design-research methods to undergraduate and graduate students. He is a frequent speaker at forums for product development, marketing and innovation. Although he frequently attends meetings wearing overalls, Dev was not brought up in a midwestern farming community.

Learn more: www.jumpassociates.com