"Making 'what's technologically possible' usable" is perhaps the best way to describe Clement, his work, and his multi-disciplinary and media-agnostic firm, Studio Archetype.

Creating meaningful connections between people, ideas, art, and technology is the focus of many design and consultative projects Clement is involved with -- everything from cyberspace theme parks to expert publishing systems to major identity programs. IBM, Nintendo, QVC, UPS, American Express, Nations Bank, Catepillar, and Netscape are some of his current clients.

Clement has been published internationally and has received hundreds of awards from professional organizations and publications in many industry categories. His designs have also been exhibited in museums and galleries in Europe and Asia. Professionally, Clement lectures about technology, identity, and intellectual rights issues at industry conferences and seminars.

Read the Fast Company article Design Rules