RealTime (n) 1: The one event this year that you can't afford to miss. 2: The actual time during which something takes place -- learning, networking, surviving, and thriving. 3: The source for tools and techniques from the best and brightest business thinkers straight from the pages of Fast Company magazine. 4: The most provocative, salient, insanely fun business conference that you've ever imagined. 5: The place to find like-minded business leaders from the Fast Company community.

The dates: May 20 - 22
The place: The Loews Philadelphia Hotel
The urgency: At RealTime, you'll find everything you need to know about what it takes to play and win in these tougher, more turbulent times!

RealTime kicks off Sunday afternoon with Tom Peters, who wrote the cover story for our March issue: Fifty Rules for Leaders When the Game Gets Weird.

It concludes with Martin Luther King III, who asks us to consider the state of the American dream.

In between, there'll be inspirational and useful keynotes:

• How to recover your step when your company trips
• What it takes to deliver on the promise of great customer service
• How to ratchet up your brand to a "trustmark" -- and then to a "lovemark"

Plus, there will be a host of breakout sessions, highlighting "the best of the best" -- the best practices of the best companies that we've featured in Fast Company.

RealTime: It's the one event this year that you can't afford to miss. Explore the program. Become a RealTimer.