Seth Godin

RealTime Program:

"Top Ten Things Every Fast Company Entrepreneur Needs to Know"

Do you need a cellular phone, a beeper, and a lot of caffeine to succeed in our new fast-paced world? Or is there a smarter, better, braver way to do business?

In this session, Seth will share some of his secrets about how to focus your energy (and, more importantly, the energy of your employees) on the high-leverage moments that can be translated into growth and profits. Best of all, attendees at the session will share their own insights, creating a round-table that identifies the best of everyone's experience.

"Bravery is all about people being willing to take a chance on themselves and their ideas: Are you willing to put yourself out there and risk seeing something you invented die?"

Seth Godin's company is all about fun and games. But its mission is serious business. Seth and his colleagues are working to persuade some of the most powerful companies in the world to reinvent how they relate to customers. Yoyodyne works with clients -- including AT&T, H&R Block, MCI, and Volvo -- to create these new relationships. All of its campaigns use the Web, email, and other online media. All of them are built around game shows, contests, or sweepstakes. Consumers give companies permission to send them marketing-related messages in return for the chance to win prizes they care about. The company has about 1 million active participants in its games database. It now receives more email than any company in the world.

Find out more about Seth in Fast Company: FC 13