CASE HISTORY 001: Neuberger Berman

Neuberger Berman, an investment-advisory firm with more than $52 billion under management, wanted to enhance its brand image with high-net-worth women by creating an information-based network to help empower women and provide them with valuable contacts and information - ultimately positioning Neuberger as their investment adviser of choice. Neuberger Berman needed a compelling, value-added way to draw elite women business leaders away from their demanding schedules. Fast Company gave Neuberger the vehicle for that by holding six half-day interactive panel discussions at intimate, first-class locations, such as art galleries.

Fast Company helped bring Neuberger Berman face-to-face with hundreds of high-net-worth women by giving Neuberger access to the Fast Company database and setting up the ideal guest list. It also helped Neuberger drive home its brand, open the lines of communication, and lay the foundation for lucrative customer relationships.