CASE HISTORY 002: Discover Card

Discover, the largest independent credit-card network with more than 50 million cardholders, wanted to generate a buzz around its brand and to stimulate trial among a large number of business leaders in a short amount of time. As a sponsor of RealTime, Fast Company's flagship national conference. Discover used the opportunity to test a new Discover card and to gather immediate, valuable feedback from users.

Working with Fast Company, Discover generated top-of-mind brand awareness with the RealTime audience. More than 600 attendees were exposed to the Discover brand by using the credit card firsthand, by engaging in a dialogue with Discover representatives, by seeing the "Slightly Smarter" ad campaign throughout the conference venue.