<< The Business of Design
Is design a craft, a tool, or an obsession? These days, it's a bit of all three. In our annual roundup meet the creative businesspeople dialing in to the power of design, and hear sage advice on what design can (and can't) do for your bottom line -- and get an eyeful of some amazing examples of the craft. Meet our 2006 Masters of Design: Jochen Zeitz, the CEO who rescued Puma; Clive Wilkinson, the architect who imagined Google's stunning new offices; Paula Scher, the graphic artist behind some of American's best-known brands; and Steve McCallion, the product designer who predicts our appetites -- and satisfies them. Also, learn about four of design's rising stars, who are on the front lines of the design industry.
In our Web exclusives, read extended interview transcripts where our Masters expand on their visions of design and view slideshows of their work and their favorite designs from others.
<< Design Masters
Jochen Zeitz, CEO
Steve McCallion, creative director
Paula Scher, partner
Clive Wilkinson, principal
Clive Wilkinson Architects
Business wants to love design, but it's often an awkward romance.
Fresh faces from the front lines of design.
At Philips, a place long known for big ideas and small numbers, can there be too much of a good thing?
How Virgin Atlantic came up with a better airline seat--in (gasp!) coach.
Can anyone be a designer?
<< Web Exclusives
In a candid conversation with Fast Company, Paula Scher expands on choosing the right clients.
In this extended edited interview transcript, Jochen Zeitz discusses Puma's design ethos.
In this edited interview, Steve McCallion, creative director of Portland, Oregon-based Ziba Design, expands on why "deep consumer research" is a critical part of the design process.
See the complete lists of designs sanctioned by the Masters.