As other retailers struggle with slipping sales, branding problems, and public relations controversies--or, in some cases, all three--an opportunity emerges for the once-venerable company. Brand strategist David Brier of DBD International shows how they can seize it.
Today's The New York Times article, "Target's First Store in Manhattan Took a Decade of Wooing" describes how Target laid the groundwork to open a major new retail outlet in Harlem. According to the article, Target invested a decade in getting to know the community, its leaders and its residents, and its needs and interests.
There can be only one winner in the battle of the big box retailers. In the new book "The HIP Investor," author R. Paul Herman compares Walmart and Target in terms of profit, management, and human impact (health, wealth, earth, equality, trust). So which retailer is more sustainable?
Fast Company senior writer Linda Tischler writes that the Michael Graves-Target partnership is the very model of a successful designer-retailer collaboration. Now, a new book, Simply Better, reveals what makes Target great -- and why the company has surpassed Kmart and become the No. 2 behind you-know-who.