In recent years, an increasing number of startups and big-name companies have looked to celebrity backers to boost their brands and street cred. Here, four questions to ask your celebrity investor before taking the plunge.
Spotify and Hulu are among the companies that have taken advantage of the Facebook Timeline format to create long histories despite their relative youth. It’s an accessible form of brand content, but what happens when the novelty wears off?
For music services such as Spotify and Rhapsody, perhaps the biggest threat is coming from artists themselves, and a practice some are calling "windowing." Are staggered releases a staggeringly bad idea?