Channeling that spark: To GE’s Linda Boff, top-notch content is just the beginning of the process.
For illuminating GE’s products.
Embrace the limits of a platform, and big things happen.
Since way back when Romans ruled, ACs have evolved very little. Several companies are now on the case. How cool is that?
CEO Jeff Immelt is pushing to turn jet engines, locomotives, and other giant machines into data-spewing computers.
"We're thrilled to be working with such an important and diverse company that is making technology central to how they’re competing in this new economy."
Don't hire just anyone to handle your social media. Invest in your online presence with these five tips for B2B marketing success.
For making the "internet of things" real.
GE's chief marketing officer chats with us about her unexpected but sticky approach to bonding, the better to build business.
A clover or smiley face etched in your coffee foam? This robot will put your portrait in your latte instead.
The company is partnering with Quirky to help inventors produce better products.