I'm so tired or hearing company executives talk about "Death by PowerPoint" as CEO Stephen Pratt says in this article. It's not death by PowerPoint, it is Death by BAD PowerPoint. It would be a lot faster and more effective to use the tools in PowerPoint to produce the "perfect pitch", than making child like sketches on a napkin. It is called effect design. Yes, it is easy to make ugly, complicated, distracting PowerPoint slides, but as this article points out, "Graphic expression and visual thinking are a central part of human cognition," says Neil Cohn. So, why do so many people choose to not use this powerful tool to produce "Powerful" points and effective visuals? Maybe I'll have to do a Napkin Sketch to make my point.
March 29, 2008 at 3:41am
Marshall Makstein