CANDICAINE

CANDICAINE

When DKNY came to Mekanism to target teen girls it wanted to buy its new line of perfume, they hadn't done much web marketing. No doubt that's changed. After watching this commercial the first time, I felt better, more optimistic, momentarily happy. There's a cheeky cheeriness that comes from the stop motion style and its rhythmic editing to a chirpy soundtrack -- a song intentionally reminiscent of the early Strokes and the Peter Bjorn and John hit "Young Ones." There's also something wholesome about the candy apple courtship.
"Repeat Offenders"