Discussing the Book of the Month

February 2004 - Bang! Getting Your Message Heard in A Noisy World

Linda Kaplan Thaler and Robin Koval are the founders of one of the more innovative advertising agencies active today. Having developed the "Kodak moment" campaign, Herbal Essence's "totally organic experience," and the AFLAC insurance company duck -- as well as other buzzworthy projects -- the Kaplan Thaler Group has grown tenfold in five years on the strength of their hit ads. In their book, Bang! Getting Your Message Heard in a Noisy World, this month's Fast Company Readers' Choice, Kaplan Thaler and Koval draw on their successes and failures to show managers how to create a marketing campaign that goes bang.

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Discussion Questions

1. What has helped inspire your most creative big-bang ideas?
2. Has anything hindered an atmosphere of creativity in your workplace? How could you improve your company's receptiveness to creative, controversial, and polarizing ideas?
3. Does your organization encourage failure, interruptions at meetings, and messy offices? How might this help stir creative juices in your workplace?
4. Have you ever taken a problem and turned it into the solution with some creative rethinking? How did that happen?